Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

All Episodes

Community

How to Land Brand Partnerships and Event Sponsorships with Alli Arruda

September 28, 2026 • Kristina Bartold • Episode 400

0:00 | 34:00

Today on the Community podcast, Kristina is joined by Alli Arruda, host of the Inspire + Move podcast and founder of Benchmark Fitness, to talk about brand partnerships, event sponsorships, and how to create collaborations that are genuinely valuable for everyone involved.

Kristina and Alli share how they’ve grown their own brand partnerships and event sponsorships by starting small, building relationships, and focusing on what they can give a brand before making a big ask. From gifted products to paid sponsorships, they break down why the best partnerships are built over time, not through one-off transactions.

Tune in to hear:

How to approach brands you genuinely want to work with and start building the relationship before making an ask.
Why providing value first can open the door to bigger brand partnerships and paid collaborations.
How to start small with event sponsorships and build the social proof to make bigger asks over time.
Why a “no” doesn’t always mean the conversation is over and how to find a win-win opportunity.
How to make sure your partnerships align with your brand, audience, and community.
Why checking in on ROI and asking for feedback can turn a one-time collaboration into a long-term brand partnership.

Kristina and Alli also talk about creating content for brands you love, making intentional asks, and why your audience size doesn’t have to determine the opportunities available to you.

If you want to land more brand partnerships, grow your event sponsorships, or create collaborations that provide real value to both your community and the brands you work with, this episode is for you. Tune into Community anywhere you get your podcasts for an empowering conversation about partnerships, sponsorships, and creating opportunities by simply being willing to ask!

Connect with Alli Arruda:
Website
Instagram
Facebook

Mentioned In Episode:

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Get higher quality podcast guests with our Podcast Guest Blueprint: https://www.thesocialsnippet.com/the-podcast-guest-blueprint

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