Community

How the Mint Cleaning founders built a multi-million dollar business through their online community.

Kristina Bartold Episode 366

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0:00 | 31:54

This week on the Community podcast, Kristina is joined by Monika and Robyn, founders of Mint Cleaning, an iconic Canadian brand for Eco-friendly cleaning products.

Their story shows us what’s possible when two moms meet in a small town, identify a need, and decide to say yes, even before they have all the answers figured out. 

Tune in to hear the Mint Cleaning story, and how Monika and Robyn have built a multi-million dollar business with online community and founder-led content. 

They cover topics like:

  • How founder-led content and authentic storytelling became Mint’s biggest growth strategy.
  • How building community led to loyal customers, repeat buyers, and a brand people champion.
  • How they evaluate what retailers, partnerships and other opportunities to pursue as a rising product-based business.
  • Why they still manage their own DMs despite having a team that could do it for them.

Let us know what your biggest takeaway from Monika and Robyn’s story was on Instagram and don’t forget to check out mintcleaningproducts.com with code COMMUNITY20

Connect with Monika and Robyn:

Mint Cleaning Website - Use code COMMUNITY20 for 20% off!

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