The Perfect Content Creation Strategy for Personal Branding (feat. Lyrik Fryer) Artwork

Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

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Community

The Perfect Content Creation Strategy for Personal Branding (feat. Lyrik Fryer)

May 14, 2026 • Kristina Bartold • Episode 361

0:00 | 45:30

In this special episode of Community, Kristina is in New York City joined by Co-Founder of Workplay Branding, Lyrik Fryer for a powerful conversation on how to build a highly visible personal brand through content creation in 2026.

They discuss how Workplay Branding is changing the content creation game globally, and how it can be leveraged to craft the perfect content strategy for your brand to stand out online.

Tune in to hear about:

Why Found-led content is more important than ever.
How showing up online is no longer optional for scaling brands.
The benefits of curated vs messy founder content, and why you need both.
How to discern when to do work for free.
Top tips for becoming more visible in 2026.

This conversation is for entrepreneurs, founders, and creators who want to elevate their personal brand. It will shift how you think about showing up online and help you embrace a visibility strategy that feels aligned and sustainable.

Connect with Lyrik:

Instagram

WorkPlay Branding:

Website

Instagram

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