Should Your Business Pay For Referrals? (feat. Staci Millard) Artwork

Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

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Community

Should Your Business Pay For Referrals? (feat. Staci Millard)

May 07, 2026 • Kristina Bartold • Episode 359

0:00 | 30:49

When building a business rooted in community, referrals—and harnessing strong referral relationships—are crucial to growth.

But should your business buy them?

Experienced business leaders, CEOs, and referral partners, Kristina and Staci Millard dive into this hot topic, helping you map out the best ways to both get and give referrals in order to build a thriving business and community.

Tune in to hear:

The difference between affiliates vs. referral partners—and which Kristina and Staci prefer
How Kristina and Staci have leveraged the power of referrals to scale their businesses
How to give back to your referral sources and keep the cycle of trust and support flowing
How to stay top of mind as a referral partner

If you’re looking to receive more referrals, or you’re considering paying for them to boost business momentum, listen to this first!

Kristina and Staci have an honest and real conversation about the ups and downs of building a referral-based business—so you can create referral relationships that actually build your business up, not drag it down.

Mentioned in Episode:
A podcast for when sales are slow
Big Idea To Bestseller
LinkedIn Starter Pack
Work with The Social Snippet
Join The High Vibe Women Online Community

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