The Strategy Behind A Business Podcast: How to Turn Your Voice Into Your Business’ Top Resource

Two seasoned podcasters; Staci Millard from Small Business School and Kristina Bartold-Sorgota from Community are sitting down to give you the full truth behind why starting a podcast was one of the best investments they ever made in their businesses.

Getting return on your podcast investment is about more than landing paid ad partnerships. Staci and Kristina pull back the curtain on their podcasting strategy and how they use podcasting to grow their businesses and their networks. 

They break down:

• Why a podcast can be your most valuable top-of-funnel content.
• How to use podcasting as a networking hack.
• The ROI of building relationships through podcast interviews.
• How to avoid common mistakes that drain your time and impact.
• The benefits of solo vs guest episodes.
• The secret to making your podcast searchable, shareable, and bingeable.
• Launch strategies that actually get your show noticed — yes, even without a huge following.

Whether you podcasting without feeling much progress or you’re dreaming about getting your voice and your business more visible, this episode is the case for you to start podcasting!

Connect with Staci: 

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Small Business School Podcast

Thrive Accounting

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