‘It’s About More Than Just Downloads’: The Real ROI of Podcasting

Most Podcasters that we work with at The Social Snippet want to monetize their podcast, though many don’t fully understand that there are more ways to get ROI (Return On Investment) from your podcast than via downloads.

With over 40 podcast launches under their belt, the team at The Social Snippet has seen firsthand how podcasting can be a long game that pays off in big ways for your business—just not always in the ways you expect.

In this episode Kristina and Ben dive into the different kinds of returns you can expect from podcasting. They cover:

• The power of conversations that open doors to collaborations and new business.
• How podcasting creates thought leadership and gives your brand credibility (even before you’ve “made it”).
• How affiliate marketing can bring in passive income over time.
• Why niche podcasts perform better.
  and so much more!

If you’re thinking about starting a podcast but aren’t sure how you can justify the investment or make your money back, this episode has everything you need to know to start with confidence!

Mentioned in the Episode:
Join The Social Business Club and get your first month for just $1 with the code "PODCAST"
Podcasting Business School
How Podcasts Grow Your Business
Why You Need To Talk About Your Business More
The Wellness Lab